Risepoint
Industry Trends
Thought Leadership

Successful strategies for launching online programs: Jeff Selingo’s latest white paper 

By Risepoint Staff |

Jeff Selingo’s latest white paper, From Strategy to Success: A Practical Roadmap for Regional Universities, is the third in a three-paper series exploring the important role of online education for regional universities to innovate and accommodate modern learners.  

“Online education, when done well, offers affordability, flexibility, and career relevance.”

This latest white paper provides suggestions for how regional universities can apply their existing strengths and understand shifting student needs to build a solid strategy for launching online programs.  

A four-pronged approach to online strategy 

Selingo conducted interviews with nearly three dozen officials at regional universities and colleges to better understand successful strategies for online learning. Through this research, he suggests a four-pronged approach, including real examples illustrating how regional universities have leveraged online learning to grow enrollments and improve retention rates.  

In the foreword of the paper, Joseph Hopkins, President of our partner Campbellsville University, reflects on the importance of online learning to the identity of the university.  

“To be an ‘online school’ is, for us, to be a university of access, excellence, and adaptability. Our ability to design, deliver, and refine programs across modalities is not just a strength, it is essential to our future.”

— Joseph Hopkins, President, Campbellsville University

Visit Jeff Selingo’s website to download the full white paper.